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  • Blood Brother x Selfridges: MUSIC MATTERS


    "Music and rhythm find their way into the secret places of the soul."

    - Plato

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    We've all experienced the euphoria of a crowd moving in time to music - a moment of transcendence, a natural state of heightened emotion and a conscious oneness with everyone around you.

    This summer 2017, Blood Brother and Selfridges explore the potency of music, the tribes it can create and the expression of creativity and experimentation pioneered through musicians' past, present and future.

    Together we created a capsule collection consisting of ready-to-wear pieces and accessories inspired by Blood Brother's musical inspiration and history.

     

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    Blood Brother and Selfridges present the intrinsic link between music and fashion as a single entity, in the form of a collaborative collection that draws on past influences and celebrates the musical zeitgeist.

    Sure music is an art form, but the creation, distribution, act of listening and then reaction to music, is also - on a mass scale - an art form in itself. Music is the easiest catalyst of general mood change and thought design, it creates cultures, fights oppression and helps battle mental health. Our favourite musicians often act as the shapers of our identity and the lifeblood of teenagers and adults alike. We look to them for a sense of who we are and what tribe we belong to.

     

    Take a look at some of the images from the collaborative collection below, and pick up exclusively from Selfridges today.

    Lookbook shot by Crowns and Owls. 

     

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    The makers of music can represent to us so much more than just a lyricist or master of an instrument, they can be the shapers of our identity and the lifeblood of teenagers and adults alike. We look to them for a sense of who we are and what tribe we can belong to, the listener and the artist then become each other's inspiration and it creates a beautiful creative cycle.

     

    Shop the collection in-store or online here.
  • LFWM Party Recap

    The 10th of June marked Blood Brother's bi-annual Fashion Week party. The event took place at the newly built Curtain Hotel in Shoreditch, and we've only just recovered from it.

    The night consisted of music from DJs Flohio, Medium Rare, Flora Yin-Wong and Aymen, as well as a more than memorable live performance from Northampton born energy radiator and underground MC slowthai. slowthai's ability to grip a crowd no matter the size is mesmerising, and the infectious mood that pours out of him generated a night to remember.

    The BB Corp inspired decor and staff-wear provided a truly immersive experience that ran parallel to the SS18 presentation. An inhumane amount of Hennessy was consumed and we ran 30 minutes past curfew. It was a big one.

     

    Check out some images below.

     

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