blood brother

  • Blood Brother x Liberty


    Love is always shared; in this exclusive capsule - the intimacies of desire have been idealised into images depicting lust, love and everything in between. From sunsets, precious flowers, Lamborghinis and raging bulls, the graphics aim to express a hard wired flaw that we all struggle to overcome - falling in love. Given a nostalgic twist through the vintage imagery, this definitely feels like something we have greatly enjoyed looking upon with amorous eyes.

    Blood Brother and LIBERTY elope to create a capsule collection from the heart. Glossy graphics in colours of confidence paired with words of love, passion and irony create a heartbreak look that Shawn Michaels would be proud of.

    In 1875, Arthur Lasenby Liberty borrowed £2,000 from his future Father in Law and took over half of 218a Regent Street with three dedicated staff. 142 years later, it stands as one of the most prestigious stores on the planet.





    Shop the full collection online or in-store now at Liberty.

    See the full lookbook here.

  • FW17 - The Thames

    For their latest FW collection, Blood Brother take The River Thames as their inspiration. While vast in both its size and relevance, its potential for inspiration is overwhelming.

    BB spent their time searching deeper into the Thames asking why its reflection of London's heritage is so prominent and city-defining.


    While the River Thames is the pivotal reference point for the FW17 collection, Blood Brother have also linked to iconic London buildings that share the river's bank and the subcultures who were dependent on the river for their survival, such as mud larkers and ferrymen that made their living from its waters.

    Since prehistoric times, infinite motives have drawn Londoners to the notorious banks of the River Thames, it has always represented a site where people can discover and source something they need - it is London's aorta and the reason why the city exists.

    This season, BB continues its renown use of prints, referencing the mapping and cartography of the river itself. This showcase is boasted throughout the collection and brought to life using detailed embroidery over various materials such as silks, sweats and tailoring pieces executed in the brand's key seasonal shapes and silhouettes.



    Blood Brother sticks to its deep rooted tailoring within the collection. Jumbo cord features within the more casual pieces alongside waxed cotton, combined with strapping and pocket details to give a distinctly water-proof utilitarian look. BB's oversized signature coats and bombers give the collection its notorious, classic appearance.

    This season also sees the relaunch of Blood Brother's accessories collection. A five piece capsule consisting of hats, scarves, bags, wallets and footwear. These pieces reflect the functionality of the ensemble of London citizens who engaged with the River Thames on a daily basis through history.

  • 3 Most Beautiful Places in New Zealand

    Seeing as Blood Brother co-founder James Waller is currently in New Zealand visiting family, we decided to create our own virtual NZ holiday to join him in spirit.

    Here are 3 of the most beautiful places in New Zealand.

    Tongariro National Park


    Now with approximately a million visitors a year, Tongariro was the first national park formed in New Zealand, and the fourth in the world. It was the first national park ever to be gifted by a country's indigenous people, on 23 September 1887. The last volcanic eruption within the park was in November 2012, from the Te Maari Crater and came with an enormous ash plume.


    Lake Wanaka


    This clearwater lake in Wanaka is the largest in New Zealand by volume. The small town of under 8,000 occupants sits on the South Island, is just an hour away from Queenstown, and boasts 193 square kilometres of water.

    The area around Wanaka is a formal sub-area of the Central Otago wine region with several top wineries and vineyards. So be sure to hiit W-Town if you're looking for that dank Pinot Noir.




    There wasn't a chance we could do this list and not feature Auckland, one of the most aesthetically pleasing cityscapes on the planet. Sunrise and sunset along with clear skies and ocean provide a perfect contrast of orange and blue to light up the stage like a utopian metropolis.

    As ex-capital of New Zealand, Auckland has a lot to prove, which is why from 2006-2008, it was ranked as the 5th best city to live in for quality of life, it has the friendliest people! Famous faces from the city include Zoë Bell and Martin Henderson. If you're gonna make the journey to the city with 50 volcanoes, be sure to call Auckland by it's native Maori name; Tamaki Makaurau.


    Words by Max Furr.

  • Extraterrestrial Life on TRAPPIST-1 Planets Confirmed?

    Back in February, you may remember our post about NASA's newly discovered TRAPPIST-1 solar system about 40 light years away from Earth.


    Today marks one of significance for space exploration and planetary understanding. This year, Professor Stephen Hawking suggested that humans will need to vacate Earth within the next 100 years in order to survive as a species, as he claimed our planet may soon face a natural doomsday.

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  • Blood Brother x Selfridges: MUSIC MATTERS

    "Music and rhythm find their way into the secret places of the soul."

    - Plato


    We've all experienced the euphoria of a crowd moving in time to music - a moment of transcendence, a natural state of heightened emotion and a conscious oneness with everyone around you.

    This summer 2017, Blood Brother and Selfridges explore the potency of music, the tribes it can create and the expression of creativity and experimentation pioneered through musicians' past, present and future.

    Together we created a capsule collection consisting of ready-to-wear pieces and accessories inspired by Blood Brother's musical inspiration and history.









    Blood Brother and Selfridges present the intrinsic link between music and fashion as a single entity, in the form of a collaborative collection that draws on past influences and celebrates the musical zeitgeist.

    Sure music is an art form, but the creation, distribution, act of listening and then reaction to music, is also - on a mass scale - an art form in itself. Music is the easiest catalyst of general mood change and thought design, it creates cultures, fights oppression and helps battle mental health. Our favourite musicians often act as the shapers of our identity and the lifeblood of teenagers and adults alike. We look to them for a sense of who we are and what tribe we belong to.


    Take a look at some of the images from the collaborative collection below, and pick up exclusively from Selfridges today.

    Lookbook shot by Crowns and Owls. 










    The makers of music can represent to us so much more than just a lyricist or master of an instrument, they can be the shapers of our identity and the lifeblood of teenagers and adults alike. We look to them for a sense of who we are and what tribe we can belong to, the listener and the artist then become each other's inspiration and it creates a beautiful creative cycle.


    Shop the collection in-store or online here.

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