• Blood Brother x Liberty


    Love is always shared; in this exclusive capsule - the intimacies of desire have been idealised into images depicting lust, love and everything in between. From sunsets, precious flowers, Lamborghinis and raging bulls, the graphics aim to express a hard wired flaw that we all struggle to overcome - falling in love. Given a nostalgic twist through the vintage imagery, this definitely feels like something we have greatly enjoyed looking upon with amorous eyes.

    Blood Brother and LIBERTY elope to create a capsule collection from the heart. Glossy graphics in colours of confidence paired with words of love, passion and irony create a heartbreak look that Shawn Michaels would be proud of.

    In 1875, Arthur Lasenby Liberty borrowed £2,000 from his future Father in Law and took over half of 218a Regent Street with three dedicated staff. 142 years later, it stands as one of the most prestigious stores on the planet.





    Shop the full collection online or in-store now at Liberty.

    See the full lookbook here.

  • FW17 - The Thames

    For their latest FW collection, Blood Brother take The River Thames as their inspiration. While vast in both its size and relevance, its potential for inspiration is overwhelming.

    BB spent their time searching deeper into the Thames asking why its reflection of London's heritage is so prominent and city-defining.


    While the River Thames is the pivotal reference point for the FW17 collection, Blood Brother have also linked to iconic London buildings that share the river's bank and the subcultures who were dependent on the river for their survival, such as mud larkers and ferrymen that made their living from its waters.

    Since prehistoric times, infinite motives have drawn Londoners to the notorious banks of the River Thames, it has always represented a site where people can discover and source something they need - it is London's aorta and the reason why the city exists.

    This season, BB continues its renown use of prints, referencing the mapping and cartography of the river itself. This showcase is boasted throughout the collection and brought to life using detailed embroidery over various materials such as silks, sweats and tailoring pieces executed in the brand's key seasonal shapes and silhouettes.



    Blood Brother sticks to its deep rooted tailoring within the collection. Jumbo cord features within the more casual pieces alongside waxed cotton, combined with strapping and pocket details to give a distinctly water-proof utilitarian look. BB's oversized signature coats and bombers give the collection its notorious, classic appearance.

    This season also sees the relaunch of Blood Brother's accessories collection. A five piece capsule consisting of hats, scarves, bags, wallets and footwear. These pieces reflect the functionality of the ensemble of London citizens who engaged with the River Thames on a daily basis through history.

  • 3 Most Beautiful Places in New Zealand

    Seeing as Blood Brother co-founder James Waller is currently in New Zealand visiting family, we decided to create our own virtual NZ holiday to join him in spirit.

    Here are 3 of the most beautiful places in New Zealand.

    Tongariro National Park


    Now with approximately a million visitors a year, Tongariro was the first national park formed in New Zealand, and the fourth in the world. It was the first national park ever to be gifted by a country's indigenous people, on 23 September 1887. The last volcanic eruption within the park was in November 2012, from the Te Maari Crater and came with an enormous ash plume.


    Lake Wanaka


    This clearwater lake in Wanaka is the largest in New Zealand by volume. The small town of under 8,000 occupants sits on the South Island, is just an hour away from Queenstown, and boasts 193 square kilometres of water.

    The area around Wanaka is a formal sub-area of the Central Otago wine region with several top wineries and vineyards. So be sure to hiit W-Town if you're looking for that dank Pinot Noir.




    There wasn't a chance we could do this list and not feature Auckland, one of the most aesthetically pleasing cityscapes on the planet. Sunrise and sunset along with clear skies and ocean provide a perfect contrast of orange and blue to light up the stage like a utopian metropolis.

    As ex-capital of New Zealand, Auckland has a lot to prove, which is why from 2006-2008, it was ranked as the 5th best city to live in for quality of life, it has the friendliest people! Famous faces from the city include Zoë Bell and Martin Henderson. If you're gonna make the journey to the city with 50 volcanoes, be sure to call Auckland by it's native Maori name; Tamaki Makaurau.


    Words by Max Furr.

  • Extraterrestrial Life on TRAPPIST-1 Planets Confirmed?

    Back in February, you may remember our post about NASA's newly discovered TRAPPIST-1 solar system about 40 light years away from Earth.


    Today marks one of significance for space exploration and planetary understanding. This year, Professor Stephen Hawking suggested that humans will need to vacate Earth within the next 100 years in order to survive as a species, as he claimed our planet may soon face a natural doomsday.

    Continue reading

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  • Blood Brother x Selfridges: MUSIC MATTERS

    "Music and rhythm find their way into the secret places of the soul."

    - Plato


    We've all experienced the euphoria of a crowd moving in time to music - a moment of transcendence, a natural state of heightened emotion and a conscious oneness with everyone around you.

    This summer 2017, Blood Brother and Selfridges explore the potency of music, the tribes it can create and the expression of creativity and experimentation pioneered through musicians' past, present and future.

    Together we created a capsule collection consisting of ready-to-wear pieces and accessories inspired by Blood Brother's musical inspiration and history.









    Blood Brother and Selfridges present the intrinsic link between music and fashion as a single entity, in the form of a collaborative collection that draws on past influences and celebrates the musical zeitgeist.

    Sure music is an art form, but the creation, distribution, act of listening and then reaction to music, is also - on a mass scale - an art form in itself. Music is the easiest catalyst of general mood change and thought design, it creates cultures, fights oppression and helps battle mental health. Our favourite musicians often act as the shapers of our identity and the lifeblood of teenagers and adults alike. We look to them for a sense of who we are and what tribe we belong to.


    Take a look at some of the images from the collaborative collection below, and pick up exclusively from Selfridges today.

    Lookbook shot by Crowns and Owls. 










    The makers of music can represent to us so much more than just a lyricist or master of an instrument, they can be the shapers of our identity and the lifeblood of teenagers and adults alike. We look to them for a sense of who we are and what tribe we can belong to, the listener and the artist then become each other's inspiration and it creates a beautiful creative cycle.


    Shop the collection in-store or online here.
  • The 3 Most Mind-Bending Planets You've Never Heard Of

    Blood Brother is no stranger when it comes to extracting inspiration from science, space-time, and mankind's everlasting yearn for answers to life and what lays beyond our solar system.

    We decided to compile a short list of some of the weirdest planets we know of, and their atmospheric behaviour.


    It's raining rocks!

    COROT-7b is a rocky exoplanet which orbits VERY close to its host star. It's 489 light years away from Earth, and actually has the shortest orbital period on record of any planet with 20 hours. Temperatures on the side of daylight run up to 2600ºc, which is more than enough to not only make the rocks melt, but then also evaporate them into the air where they become actual clouds of rock. At the same time, the nighttime side of the planet cools down to about 1800ºc, and this is where it gets mental.

    Once daylight passes and the clouds of rock are now on the cool side of the planet, they start raining magma. The magma-rain cools down during the falling process and before it hits the ground becomes rock. Yes rock. Rock-rain is a thing. The rock-rain hits the ground where it rests until it gets melted again the next day and this cycle repeats itself indefinitely.


    HD 189773-b
    The most aggressive atmosphere ever

    This illustration shows HD 189733b, a huge gas giant that orbits very close to its host star HD 189733. The planet's atmosphere is scorching with a temperature of over 1000 degrees Celsius, and it rains glass, sideways, in howling 7000 kilometre-per-hour winds. At a distance of 63 light-years from us, this turbulent alien world is one of the nearest exoplanets to Earth that can be seen crossing the face of its star. By observing this planet before, during, and after it disappeared behind its host star during orbit, astronomers were able to deduce that HD 189733b is a deep, azure blue — reminiscent of Earth's colour as seen from space.

    HD 189773-b is a beautiful exoplanet slightly larger than Jupiter located 63 light years from us. The blue and white ripply appearance of the planet is due to the fact that it's mostly made up of silicate particles. Imagine rain made of sand or glass... And it rains at 930ºc.  Oh did I mention the winds there reach up to 5,400mph? That's 7 times faster than the speed of sound.

    Essentially stepping foot on this planet would be instant death by millions of tiny pieces of 930º glass blowing through your body simultaneously, at the speed of a mile a second.

    Just for some context, if the same storm occurred here on Earth at the same wind speed, the storm would travel round the whole world in 5 hours, completely wiping out everything in its path along the way.

    HD 131399Ab
    What's better than one sun? Three


    This new finding discovered in July 2016 broke a bunch of records. HD 131399Ab revolves around 3 suns at once, is 4 times larger than Jupiter and hangs out 340 light years from Earth. It also boasts an unusually long orbit time, one year revolution of the exoplanet around its 3 suns takes 550 of our Earth years. On top of that, as the planet spins quite slowly, the 3 suns only descend from the sky in about half of this time, meaning a sunset would only typically occur once every 225 years.

    As this is still a new finding, information of the planet's characteristics are somewhat scarce. Although we estimate the planet to be about 16 million years old, and the temperature to be around 577ºc, making it one of the coldest exoplanets on record.

    The coolest part about this planet requires imagination. Every 100-140 years, all 3 suns are visible on a single day creating possibly one of the most beautiful skylines in the known universe. And you'd have 3 shadows!


    I just wish we had 3 moons. Imagine.



    Words by Max Furr.

  • A Chat with Model Brothers Sayan and Bayan

    This week, Blood Brother had a chat with Mongolian/French model brothers Sayan and Bayan. We talked about their rise to success through modelling, their favourite brands, and what it was like growing up in a foreign city.


    As brothers, what are your biggest achievment?

    We were born in Mongolia, so our childhood was a transition between two cultures. We grew up and became occidental kids, we love the same things like music, fashion, art, girls... We grew with the same culture as occidental kids do now, but our mentality is still different due to the education we had and knowing where we're from. It always pushes us to go further, do more, be better and to prove to our parents that they didn't watch us do this for nothing. So being here and doing what we love and being recognised for it is the biggest achievement for us. We hope we're going big on big.


    What does Paris offer that no other city does?
    Paris is an art impregnated city. It inspires every artist in the world. Paris is like a creative cauldron, always cooking up something new.  
    What was your favourite outfit from the shoot?  

    [Bayan]: I love this one. 
    [Sayan]: And me this one.




    What part of Paris is your favourite area and why?
    It's not very original but I like hanging out in Châtelet with my squad. It's a very young and active area in Paris. There are many shops, especially vintage stores. I like the 13th arrondissement too, it's the main Chinatown where I can eat Pho haha.  


    What are your favourite brands? 
    Hmm it's very hard... I really love VLONE because of his [A$AP Bari's] brand design. The logo and all the visuals are crazy, the universe and the mood he brings is so unique. When I discovered Gosha I had an impression of déjà-vu. I grew up in Mongolia with a big post-soviet influence so Gosha's aesthetic takes me back to my younger years where I remember the Russian/Soviet mood. His designs remind me of my childhood with all the Russian movies, music, architecture etc. It was awesome... Gosha is definitely a genius.


    Follow Sayan and Bayan on Instagram.




  • LFWM Party Recap

    The 10th of June marked Blood Brother's bi-annual Fashion Week party. The event took place at the newly built Curtain Hotel in Shoreditch, and we've only just recovered from it.

    The night consisted of music from DJs Flohio, Medium Rare, Flora Yin-Wong and Aymen, as well as a more than memorable live performance from Northampton born energy radiator and underground MC slowthai. slowthai's ability to grip a crowd no matter the size is mesmerising, and the infectious mood that pours out of him generated a night to remember.

    The BB Corp inspired decor and staff-wear provided a truly immersive experience that ran parallel to the SS18 presentation. An inhumane amount of Hennessy was consumed and we ran 30 minutes past curfew. It was a big one.


    Check out some images below.









  • O+ Review: Lil Yachty - Teenage Emotions

    How do you define the word rapper? In fact, how do you define hip-hop? Now take that definition, and try and put Yachty in that box… This is where the divide in opinion becomes more apparent. Those who force him into a genre he’s never claimed to be a part of are going to struggle to listen to him. This is because they’ve already prepared an idea of what he’s supposed to or going to sound like. Once you realise it’s nothing like you expected, and it doesn’t tick the “hip-hop” boxes, you’re left feeling unsatisfied.

    However, those who opt to listen to his music with an open mind, and expect nothing more than a happy 19 year old doing what he loves in his own way, then you’ll probably be more inclined to keep listening. Teenage Emotions is a grower, the more you listen to it, the better you understand his different personalities.




    On this project, Yachty effortlessly floats throughout a handful of genres, boasting his eclectic nature. The project is generally all about fun and positivity, but when it does get dark you're never left feeling insulted or affected. He’s the overly ignorant, more staple rapper on tracks like FYI and hit Peekaboo with Migos, but then he creates the soundtrack to your favourite 80’s highschool sitcom on Bring It Back.

    Once you realise that these songs are written and recorded as different characters it becomes a much richer project, and enables you to listen to each track subjectively. The fact that Peekaboo and Bring It Back are even on the same album together proves Yachty's vocal and lyrical diversity, but the calmer tracks such as Like a Star and Lady in Yellow seem to outweigh the heavier ones. If you prefer the happier colourful side of Yachty then tracks like Say My Name and X-Men might be a bit of a chore to get through.



    It doesn’t take a trained ear to seek out the more polished and label-profitable tracks like Better with Stefflon Don where Yachty just feels out of his comfort zone, and Forever Young with Diplo where you can hear and feel the budget bursting at the seams. We lose that unique, clean rawness that put him where he is today and it begins to feel more like a product designed to sell.


    To break it down, the album feels a little all over the place in terms of themes, but it’s not bad music. There are just so many personalities to Yachty's character you find yourself taking breaks then coming back. But I guess I have to think, did I know what I wanted to do when I was 19? Was I burdened with pressure from 4 million fans and a heavily invested label to create something amazing? Maybe Teenage Emotions is a reflection of being young, highly emotional and not knowing what you want to do in life. Maybe the album wasn’t supposed to be a strategic masterpiece with a story by Quentin Tarantino, but series of raw, unarranged emotions captured through an original style of music by a happy teenager. Maybe we should just give him a break and join the sailing team...

    Stream the album on Apple Music and Spotify now.

  • "Time For Reflection" - Blood Brother x Guinness SS17 Capsule Collection

    From London to Dublin, we've teamed up with the sublime and internationally adored brewery Guinness, for a unique capsule range.

    After being approached by Guinness themselves, we looked deeper into the well-respected global giants and found that their brand ethos and direction was something that we didn't only share, but were also led by. Blood Brother's conducts paired with Guinness' like quality and consistency are identical and this ensured us that we could create something special. Their long term commitments to creating a powerful legion were an inspiration to us from the get go and so we didn't hesitate to invest are certitude into the project. With togetherness and quality at the forefront of the campaign, there are 8 pieces that showcase a "nostalgic look at time and reflection".

    We feel that teaming up with Guinness allowed us to open up to collaborations outside of fashion brands and finding common ground was easier than we first thought. The collection sees quality garments that feature blurry graphic t-shirts, outerwear embellished with gold detailing and distinguished fabrication (velvet and studded leather) that is bold, elegant and ever-evolving, which is something we both serve.

    The collection will be sold exclusively at Harrods in pop-up style or online through Farfetch, our site and more of our favourite online retailers. Be sure to stop off at the Guinness Factory the next time you're in Dublin.


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