From London to Dublin, we've teamed up with the sublime and internationally adored brewery Guinness, for a unique capsule range.
After being approached by Guinness themselves, we looked deeper into the well-respected global giants and found that their brand ethos and direction was something that we didn't only share, but were also led by. Blood Brother's conducts paired with Guinness' like quality and consistency are identical and this ensured us that we could create something special. Their long term commitments to creating a powerful legion were an inspiration to us from the get go and so we didn't hesitate to invest are certitude into the project. With togetherness and quality at the forefront of the campaign, there are 8 pieces that showcase a "nostalgic look at time and reflection".
We feel that teaming up with Guinness allowed us to open up to collaborations outside of fashion brands and finding common ground was easier than we first thought. The collection sees quality garments that feature blurry graphic t-shirts, outerwear embellished with gold detailing and distinguished fabrication (velvet and studded leather) that is bold, elegant and ever-evolving, which is something we both serve.
The collection will be sold exclusively at Harrods in pop-up style or online through Farfetch, our site and more of our favourite online retailers. Be sure to stop off at the Guinness Factory the next time you're in Dublin.