Selfridges Rave Culture

Blood Brother and Selfridges explore the potency of music, the tribes it can create and the expression of creativity and experimentation pioneered through musicians' past, present and future.Read more We created a capsule collection consisting of ready-to-wear pieces and accessories inspired by Blood Brother's relationship with the live music scene of London. The collection was inspired by 90's rave culture and London's disappearing live music scene, lifting graphics from old Blood Brother party posters. .Less